#OMP!

Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today, demonstrating its growing influencer marketing capabilities.

Google introduces Target CPC bidding strategy for Demand Gen campaigns without official announcement, enabling click-based optimization across visual advertising surfaces.

French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.

Both partnerships will be instrumental in helping the holding company build out its influencer discovery agent

YouTube creators provide direct access to engaged audiences for brands, driving influence and delivering business results. At Cannes Lions 2025, we announced open call..

Meta’s latest AI tools aim to help advertisers create high-performing, on-brand content faster and at scale.

Reddit said its Community Intelligence tools turn 20 years of conversations into actionable insights and ad features to help brands.

This sits right next to, “I made a bad decision,” in things that are hard to say. But there are many moments when we’re confused about what actually happened. You might not have made a bad decision. And it’s also possible you didn’t make a mistake. It could be that there was simply a bad […]

Privacy advocate noyb sues German data protection authorities after nearly four years of inaction on unlawful consent systems.

The top 50 social media creators earned a combined $853 million between April 2024 and April 2025, according to Forbes’ annual ranking. This represents an 18% increase from 2024’s figures, highlighting continued growth in the sector despite increased competition. “The private funding environment for creators is as strong as I’ve ever seen,” Eric Sheridan, Goldman […

In a nondescript Birmingham, Alabama home, Hassan Khadair sits in front of a camera, wielding a Mickey Mouse puppet. It’s an unlikely setup for someone who has helped raise nearly $2 million for humanitarian causes in Gaza. But in today’s creator economy, the line between entertainment and social activism has become increasingly blurred—and increasingly powerful. […

TikTok Shop’s U.S. sales have increased 120% compared to the same period last year, according to the company’s announcement. The platform has expanded its community of sellers into more than 750 categories, offering shoppers a selection of over 70 million products across the marketplace. Research conducted by GlobalData and TikTok Shop reveals that 83% of […]

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers increasingly focusing on performance metrics over follower counts. This shift comes as game publishers face a stark reality: creator campaigns with millions of views frequently generate minimal sales, resulting in a catastrophic return on investment

Creator economy strategist Meredith Jacobson has spent a decade building the invisible scaffolding that supports the creator economy. The founder of Offscreen Resources—a professional placement service launched in January 2024—connects qualified talent with roles in influencer marketing, creator economy, entertainment, and media while simultaneously managing brand p

Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content.

Pinterest will launch a new coffee blend in partnership with Chamberlain Coffee.

Please who? If you’re on a social media network, are you seeking to optimize for the algorithm, the owners of the tech stock or your personal goals? If you’re publishing a book, are you working for the book or is the book working for you? You might be able to get the folks in the […]

Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses.

When we’re near people we trust, when we are with our tribe, a personal connection develops. This is a survival technique developed over thousands of generations and is an important component of fandom.

We don’t get a chance to do yesterday over again. The best reason to think about the past is because it gives us the opportunity to improve the future. Because we don’t get tomorrow over again either. Happy Juneteenth.

YouTube has introduced "Open Call," a new feature powered by YouTube BrandConnect that enables advertisers to discover and partner with multiple creators simultaneously. Announced at Cannes Lions 2025, the tool aims to democratize and accelerate branded content creation within YouTube's ecosystem, which contributed over $55 billion to the U.S. GDP in 2024, according

Creator marketplace #paid has launched its Co-Creator Program, reversing the traditional creator marketing model by bringing creators into the brand marketing process from inception through long-term advocacy. Instead of brands writing briefs and selecting creators to execute pre-defined ideas, creators join during the ideation phase as strategic partners.

A report released by Epidemic Sound reveals that 95% of full-time and part-time creators are engaging audiences through direct-to-fan models, with personal storytelling (25%) as the preferred engagement strategy. For revenue generation through these models, 27% rely on fan subscriptions (such as Patreon and YouTube Memberships), while 23% generate income through mer

Some insight into what's driving discussion on Reddit.

YouTube's shared a range of data notes to celebrate its 20th birthday.

Even at a distance, we can sometimes tell if someone is educated, rich, powerful or physically attractive. But that doesn’t always correlate with smart, kind or honest. Strong signals might not be the same as useful ones.

In this episode, we explore how automation is reshaping the Lead Generation Process, allowing businesses to streamline their marketing efforts.

In this episode, we discuss why aligning marketing and sales teams is a critical part of developing a successful digital …

Could we be entering a new stage of biometric tracking?

This is the way to understand business-to-business selling. After you’ve left with the purchase order, what does the buyer tell the boss? What does the boss tell the investors or the press? This helps decode why giant companies like Google or Facebook buy a company or don’t. It explains why McKinsey can charge 20 times …