It’s quite likely that your favorite TV show wasn’t written by a single person. There’s a room filled with professionals, bouncing ideas back and forth, provoking each other and creating a script. The songs on your favorite artist’s hit record might have been written by them, but the music involved other musicians, engineers, producers and […]
The long search for order in advertising’s AI future.
An obituary for Privacy Sandbox, Google’s abortive attempt to construct a privacy-first ad tech ecosystem.
Walmart-backed fintech firm OnePay this year has added features that further expand its relationship with Walmart and its customers.
David Huntzinger of Night says the creator economy is reaching an inflection point, as YouTube experiments with dynamic ads and brands like Blue Apron take influencer marketing in-house.
The new moniker represents the organization’s intent to showcase the nitty-gritty marketing work it has been doing on behalf of its 825-member base of marketers.
Shopping trends on YT. The post NewTube appeared first on Carney.
A single technical failure at Amazon Web Services knocked out 142 platforms for 15 hours, affecting millions of users and costing businesses billions in lost revenue on October 19-20, 2025.
Halloween could be a great opportunity to learn more about the opportunities of the app.
Wikimedia says human pageviews are down after revising bot detection, citing AI search and social platforms as likely factors. The post Wikipedia Traffic Down As AI Answers Rise appeared first on Search Engine Journal.
Traditional marketing methods like Yellow Pages don't work anymore for plumbers. Word-of-mouth referrals are excellent but not enough to grow consistently. You need digital marketing for plumbers to stay competitive in 2025. The post Top 10 Digital Marketing Tips Every Plumbing Business Should Use appeared first on CausalFunnel.
Some new strategies to measure and maximize campaign performance.
Raptive lowered its entry requirement to 25,000 monthly pageviews from 100,000, retired its Rise program, and expanded referral bonuses. The post Raptive Drops Traffic Requirement By 75% To 25,000 Views appeared first on Search Engine Journal.
Some pointers for your holiday marketing approach.
Platform rolls out updated interface across mobile, web, and TV devices starting October 13 with improved navigation and custom animations.
Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.
Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.
Getting more local HVAC leads can directly grow your business. Without new leads, your revenue may stall. Local customers often need fast service, so targeting nearby homeowners is essential. The post Local HVAC Lead Generation: Win Customers in Your Area appeared first on CausalFunnel.
Google’s shutdown of Privacy Sandbox ends cookie chaos for now but leaves the future of privacy-first advertising uncertain.
The biggest names in tech aren’t going to let scattered tools and siloed data stand in the way of the agentic enterprise. The post Why is Salesforce partnering with the biggest names in AI? appeared first on MarTech.
New Balance announces Name, Image, and Likeness (NIL) deals with nine women athletes spanning basketball, soccer, softball, and track, positioning the footwear and apparel brand for a stronger presence across multiple collegiate and youth sports categories, per Youth Sports Business Report. UCLA freshman forward Sienna Betts leads the group with a multiyear footwear
The Ji.hlava International Documentary Film Festival selected “Virtual Girlfriends” by Czech director Barbora Chalupová as its opening film for the October 24 event, according to Variety. The documentary examines the OnlyFans platform through the experiences of three women, documenting their content creation process, subscriber interactions, and the dynamics of thei
Sweet Influencers, an AI-powered social media marketing platform, has promoted Liberty Bernal from director of business development to president and chief operating officer, the company announced. In her new role, Bernal oversees the company’s growth, operations, and brand strategy, working alongside founder Angela Olea, as Sweet Franchise reports. Bernal brings ext
TikTok announced the return of its TikTok Awards UK & Ireland for 2025 with Sky as the headline partner. The event recognizes creators and artists who contribute to the platform’s community in the United Kingdom and Ireland. The awards ceremony will take place on November 13 in London, hosted by broadcaster AJ Odudu with a […]
While marketers are happy to continue committing ad dollars for now, they are thinking twice about their 2026 budgets.
\"Tariffs and all the beautiful things the world has thrown at us\" has left buyers scrambling to understand 2026 budgets.
Key ChatGPT updates mapped for marketers, highlighting AI-driven trends that helped shape search behavior and visibility strategies. The post Timeline Of ChatGPT Updates & Key Events appeared first on Search Engine Journal.
YouTube is driving more shopping activity, providing expanded opportunities for creators and brands.
Instagram's looking to put more focus on Reels and DMs.
X is looking to keep users in the app when they tap a link.